AI Won’t Replace Designers — But Designers Who Don’t Use It Might Be
Case studies and brand work where AI became part of the process
JAAGRAVII
This visual was created for the Jaagravii brand as part of a campaign to announce its new summer locations. The brief was to capture the energy of a vibrant pool party and translate it into a shareable social media post.
The final piece was used across social channels to highlight the brand’s presence at multiple beach destinations during the summer season.
Tool: Midjourney
Case Study
This piece was created as part of a case study. The brief was to design a woman wearing a headscarf and animate her, with careful attention to respecting and highlighting her cultural expression
Tools
Midjourney: I used MidJourney to generate and add the headscarf as part of the design process
Photoshop BETA: I used Photoshop Beta for the final adjustments and refinements
Runway: Runway was used to transform the static design into a smooth, dynamic animation
Case Study
As part of the case study, the brief was to add and animate a subtle reflection on the model’s sunglasses
Tools: Midjourney, Runway
Case Study
This video was created for a dog treat brand to highlight the joy and imagination behind their product: Portraying a playful astronaut pup exploring a galaxy of colorful treats. The concept connects the excitement of adventure with the delight dogs feel when discovering new flavors
Tools: Midjourney
JAAGRAVII
I transformed one of the captured photos into an animation with the right prompts
Tool: Midjourney