Case studies and brand work where AI became part of the process
JAAGRAVII
This visual was created for the Jaagravii brand as part of a campaign to announce its new summer locations. The brief was to capture the energy of a vibrant pool party and translate it into a shareable social media post.
The final piece was used across social channels to highlight the brand’s presence at multiple beach destinations during the summer season.
Tool: Midjourney
Case Study
This piece was created as part of a case study. The brief was to design a woman wearing a headscarf and animate her, with careful attention to respecting and highlighting her cultural expression
Tools
Midjourney: I used MidJourney to generate and add the headscarf as part of the design process
Photoshop BETA: I used Photoshop Beta for the final adjustments and refinements
Runway: Runway was used to transform the static design into a smooth, dynamic animation
Case Study
As part of the case study, the brief was to add and animate a subtle reflection on the model’s sunglasses
Tools: Midjourney, Runway
Case Study
This video was created for a dog treat brand to highlight the joy and imagination behind their product: Portraying a playful astronaut pup exploring a galaxy of colorful treats. The concept connects the excitement of adventure with the delight dogs feel when discovering new flavors
Tools: Midjourney
JAAGRAVII
I transformed one of the captured photos into an animation with the right prompts
Tool: Midjourney